AdSense Ad formats
AdSense ad formats
Google offers lots of formats for your ads. The best way to check them all out is to print out this Formatting Guide.
You should pick the one that fits in best with your existing page structure unless during the review process you decide to undertake a major re-vamp!
Google allows multiple formats across your site but until September 2004 didn't allow you more than one block of ads on each page.
Color schemes
Google lets you specify what colors the ads will appear in and there are two schools of thought about what is best.
You can design ads so that they fit well with your existing web design. Or you can make the ads stand out strongly by choosing a markedly different color palette.
You can now get sufficiently high resolution statistics from Google to find out which ads work best on your site. I cover this in detail in my book The Definitive Guide to Google AdSense.
Pasting code
This is either easy for you or difficult!
If you routinely look at the HTML in your web pages, the process is straightforward: just locate where in the page you want the ads to go and paste the code in.
If HTML is a foreign language you'll need some help to begin with.
Practically, the best way forward is to experiment a bit. Put the code in, have a look at the page (and Google will immediately start posting ads on the page although they may not be content-targeted to begin with.) If you like what you see, stick with it. If not, move it around, use a different format (go back to your AdSense control panel) and do it again.
What happens next?
As soon as your new page is viewed (even if you preview it in FrontPage), Google gets alerted to its existence and sends out some ads.
Now if Google doesn't know anything about the page you will see so-called Public Service ads which are about charities and so on. However, in around 15 minutes (it's that fast) you will start to see ads that are content targeted. They will be more relevant to your page. But this will only happen if Google can work out what your page is about, so check that the copy makes it clear and that the page title, headings and meta tags are consistent and valid.
Rejected by Google?
If you can't get into the AdSense program, don't despair!
There are things you can probably do to improve your chances and you can re-submit your site. Look carefully at the criteria for acceptance again on Google's own site. Make sure you have relatively clean content, with lots of text (Google can't "read" the content of a picture and it doesn't deal well with Flash animations) and focus your copy on the theme of the web page.
You will also need to ensure that your site is big enough so that it isn't regarded as too trivial. Some people say you should go for at least 20 pages but in my experience you don't need that much - you just need good content.
Next: GETTING ACCEPTED INTO THE ADSENSE PROGRAM
posted by Ahmad Faiz Besah @ 3:07 AM
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