My Personal Book Collections

PAGE TRAFFIC - REPEAT VISITORS

Web site traffic - repeat visitors

How does your site keep people engaged?

You need to give people

• a REASON, and

• a REMINDER,

• to RETURN

How do you do this?

The REASON

Make your site genuinely useful and informative about your theme, product or service. Write content-rich pages that are worth reading because they inform. Write new stuff too from time to time.

The REMINDER

You can't remind people to visit unless you know who they are. So you need to get their contact details in return for permission to keep in touch and an effective way to do this is to give something away like a tip sheet, a guide, insider knowledge and so on.

But, again, make sure it is useful and has value.

Now use this contact information to remind people about your site.

The easiest way to do this is by email.

If you use email, you are probably going to need to automate the process, otherwise you'll spend all day at your PC, and the best way to do this is to use an autoresponder. What an autoresponder does is send out emails automatically when it receives new contact details but good ones do much more than this.

I use one to distribute this AdSense Insider course and I have programmed it to send out the 5 lessons in the course automatically in sequence.

Here's some more info about it: Autoresponder.

Your autoresponder should be easy to use, and provide you with detailed testing and reporting capabilities as well as, crucially, a facility that makes it easy for people to opt-out from your mailing list. You must do this to avoid being accused of spamming.

This is yet another reason why content is king. Keep providing information, information, information otherwise they'll sign off - for good.

Next: Copy Writing

posted by Ahmad Faiz Besah @ 3:14 AM