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ADSENSE CLICK THROUGH RATE

Click Through Rates

Can you influence Click Through Rates?

Yes. You can - but not by saying "Click these ads" because that contravenes the Terms and Conditions you agree to when you sign up with AdSense.

It wouldn't be fair to advertisers either if you artificially promoted clicks on their ads because they have to pay for them. In the long run, such contrived clicks will cause an advertiser to stop using AdSense and you'll eventually lose out. Faster than that, however, Google will cancel your account.

But there are legitimate ways of boosting Click Through Rates. Here’s how.

You use your page to sell the products and services that are likely to be shown in the ads. To follow our binocular example, if you post content about the benefits of excellent (and expensive) binoculars and how they enhance the bird watching experience, readers are going to be more interested in buying binoculars than if you simply post content about the different types of binoculars available and they will consequently be more likely to click an ad.

You have to write sales copy that focuses on the generic benefits of the products and services likely to be advertised on your pages.

Next: WEB SITE TRAFFIC AND ADSENSE

posted by Ahmad Faiz Besah @ 3:24 AM