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Wednesday, November 16, 2005

Estimating Cost Per Click

Estimating Click Through Values

Visit Overture's Bid Tool to find out how much keywords are being bid for on Overture, a competitor to AdWords. This will give you an indication of the prices people are bidding on Google which, in turn, will give you some idea about the click thru value of AdSense ads relating to those keywords.

NB Overture keyword prices are not necessarily exactly the same as Google's prices and, just like Google's will vary over time.

The rule is: aim high.

Alternatively if you already have an AdWords account you can use the Keyword tool to find out the current price of any keyword - but remember AdSense is about content, not keywords so, again, this is only going to be an indicator.


Next: ADSENSE CLICK THROUGH RATE

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